Yes, indeed! Audi, the German car manufacturer has lived upto its famous motto – ‘Vorsprung durch Technik’ or ‘Advancement through technology’ with its latest announcement of introducing DAB digital radio as standard in their cars, from the month of April.
This move that would be applicable to all Audi models from the A1 premium subcompact hatchback version onwards, and would allow listeners to listen to 20 more stations in addition to the FM stations available. Audi also sells 120,000 new cars per year, so you can only imagine the magnitude of the shift!
In the United Kingdom, a sizeable shift to digital radio is a result of the local digital radio agreement between the BBC, commercial radio broadcasters and the government in 2012. Various initiatives are being taken up, so as to enable UK to make the final ”switchover” to digital radio by 2015. BBC’s national digital reach which is currently over 94% is being extended to 97%. The national commercial digital coverage is increasing to 90% with plans for expansion to Northern Ireland as well.
Additionally, increased selling of digital radio sets, receivers etc. led to the coverage of digital radio to home users. That probably explains the falling prices of in-home and portable DAB sets in the years 2007-2012. In the same way, big car brands like Volkswagen, Vauxhall BMW, Landrover, Jaguar,Ford and now Audi have also committed to joining the digital radio bandwagon. And why not – approximately 22% of the total radio listening in the UK takes place via in-car radio.
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