It’s been an interesting week in the world of internet radio as the industry is going through rapid positive growth (and is set to continue for the foreseeable). With this in mind and to help us and our blog readers keep upto date with what’s going on we are starting a blog post series called “Internet Radio Week in Review” and this is the first one. The series will be featuring the latest developments in services and technology in this exciting industry and times.
Here’s this weeks round up:
Study: Internet Radio A Compelling Opportunity for Advertisers
An interesting new study by GroupM Next compares broadcast and internet radio listeners. GroupM. The average age of an Internet radio listener is 34 years old versus the average age of a broadcast radio listener which is 47 years old. 86% of Internet radio listeners listen to free services and have never paid to listen. They don’t mind ads, and don’t try to avoid them, and are twice as inclined to make a purchase after hearing an ad. In fact, 29% of Internet radio listeners have purchased something they heard advertises, versus 14% of broadcast radio listeners – read the full article here.
Under new Arbitron policy, station TLR streams need only be 100% simulcasts in home Metro/DMA
Arbitron alerted its clients today that, at the request of the radio advisory council, it is eliminating the “simulcast” requirement for streaming outside a station’s home Metro and DMA for those stations that include streaming audience in “total line reporting” (TLR). The new rule says a station need only stream a 100% simulcast (all content, including commercials) in its home Metro and DMA. The new policy allows the station to stream any content it likes outside its home Metro/DMA – read the full article here.
Sirius XM Joins the In-Car Streaming Music Battle
With Web-based services like Pandora and Spotify offering streaming content, Sirius XM decided to add an in-car streaming service of its own. Drivers can switch between programs using the car’s built-in controls and voice commands. Furthermore, should a Sirius XM subscriber find himself in a Ford vehicle with AppLink but without satellite radio hardware, he can still tune in to his music via the app – read the full article here.
iTunes Radio Will Invigorate Internet Radio
iTunes Radio, it appears, will simply be Apple’s entry into the space, long awaited. After reading about it and talking to a few developers who have seen the interface, I guess it’s an Apple-esque, graphically interesting web radio interface that does the same things that Pandora does. Apple is planning to sell ads on its streaming radio platform using iAd, its mobile ad business – read the full article here.
We’re particularly excited to learn about the report by GroupM Next, detailing some very interesting findings with average age listenership, and that 86% listen to free services even if there are audio ads.
We see Arbitron’s move as a positive one and makes good sense. The listener hears a more relevant ad, the advertiser optimises his campaign and the broadcaster has a new revenue opportunity.
Its also great to see that Ford are moving forward with in-car streaming, surely a response to Audi DAB being fitted as standard to new models. The recent announcement of iTunes Radio is sure to shift the balance towards the amount of radio being listened to online, but what will happen to radio as we know it?
We would welcome any comments, feel free to leave them below.
The UTuneMe Team